Digital marketing is the marketing of product using all digital platforms such as search engines, social media, email, video & all other sources, which are helpful in communicating with people. It is far more accurate & result oriented as compared to traditional marketing methods. Online channels can reach directly to the desktops and mobile phones to educate, aware & engage potential buyers about new product.
Internet marketing works as a bridge directly between consumer & service provider. Business houses can focus on individual or specific group of people for maximum sales. Real time interaction with accurate stats improves conversion rate. Digital media campaigns are cost effective & easy to run.
Importance of Digital Marketing
Digital marketing is a need of contemporary world, where the internet has reached 70 per cent population of this planet. Flexible strategies of online marketing allow small businesses to compete with established corporation within a limited budget. Focused marketing campaigns guarantee growth of start ups.
Search engine marketing is the first step to make people aware about your presence. It is the most popular & efficient marketing strategies for start ups to compete with established corporations. Text, display & video ads with real time statistics of reach are most valuable feature.
Social media platform is first preference of marketing agencies. Direct interaction with user makes a difference in sales & promotion. There are a number of approaches to conquer social network for branding such as branded channel, closed communities interaction, influencer outreach, co-creation, customer service and social selling.
Pay per click advertising is best for awareness, lead generation, branding & marketing to targeted audience in limited time period with in budget of start ups.
Online reputation management is a must to remain in competition. It covers reviews & rating of product, the rating should be high all the time & reviews must be positive
Email marketing is used to send commercial messages directly into inbox. It is fast & flexible to way to reach new customers & communication with existing ones.
“Content is King” high quality content secret of top ranking on SERPs.
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